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Columbus, Ohio


Why injury? It's this simple: more children die from injuries every year than from the next three leading causes of death combined. Nobody knows this because no one is talking about it. In the U.S., one child dies every hour from an injury that could have been prevented. Around the world, a child dies every 30 seconds as the result of an injury. You don’t need to have a child to know that we can do better.


A Little Help from Our Friends

End Injury


I read an article on procrastination this morning, and while the author discussed procrastination in relation to business and work, one quote stuck out to me:

Across several categories including dieting, saving money, and sending important emails, we constantly choose short and small rewards (whose benefits are dubious, but immediate) over longer and larger payouts (whose benefits are obvious, but distant).

I think we have the same problem when it comes to safety. The immediate payouts are often things like giving in to the kids when they resist wearing bike helmets or are begging to get into the pool even though you’re not ready to watch them. You may know the long-term payout is better—safe kids—than the short-term gain, but the instant peace of keeping the kids happy is sometimes hard to resist.

So how do we overcome the tendency to go for the short and small reward over the longer and larger one? The article’s author suggests deadlines as a way to combat procrastination. And not just deadlines but external deadlines. We don’t do well when we impose deadlines on ourselves, but if someone else can keep us accountable, then we’re much more likely to complete a task.

That’s the idea behind Operation End Injury. Our actions usually don’t take much time or money, and every single one of them does something to protect children from harm. But we know from experience that the demands of daily life can wear down even the most committed parent, so we started the year by setting you up for success and asking you to recruit a friend to keep you both on track.

If you haven’t been doing the actions, talk to a friend and commit together. If you started strong at the beginning of the year but have lost a little steam, make the decision to recommit. At some point, we all need a little help from our friends, so whether it’s a neighbor, a family member, or us here at End Injury, find an accountability buddy, and together, you can make the world safer for a child.

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