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Columbus, Ohio
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Blog

Why injury? It's this simple: more children die from injuries every year than from the next three leading causes of death combined. Nobody knows this because no one is talking about it. In the U.S., one child dies every hour from an injury that could have been prevented. Around the world, a child dies every 30 seconds as the result of an injury. You don’t need to have a child to know that we can do better.

 

Game-Changer

End Injury

"Important Message" by Patrick Denker via  Flickr  (   CC BY 2.0  )

"Important Message" by Patrick Denker via Flickr (CC BY 2.0)

Last week, we here at End Injury were talking about how hard it is stay focused on safety when so many other things are competing for your time and attention.

Then the Super Bowl happened, and suddenly child injury prevention is getting more attention than any public health issue since Ebola hit last fall. (If you haven’t seen this Nationwide Insurance ad and have no idea what we’re talking about, take a moment to watch it here.)

Talk about a game-changer. Thanks to the ad, for the first time in a very long time, people are paying attention to our cause. We’ve been jumping up and down and waving our arms, trying to get the message out about child safety, but it took the shock of a Super Bowl ad to shine a spotlight on this issue. And for that, we’re grateful.

We’re seeing people take action: asking about safety at daycare, downloading the Make Safe Happen app, and taking a few minutes to do little things like securing their TVs.

In fact, we noticed that after the initial flurry of negativity, the conversation changed to talking about how important the message is. While some resented the dose of reality that ruined the lighthearted feeling of the Super Bowl, others applauded Nationwide for taking a huge risk and talking about something of substance, not just fluff.

It's not just talk, either. We’re seeing people take action: asking about safety at daycare, downloading the Make Safe Happen app, and taking a few minutes to do little things like securing their TVs. How can we keep this momentum going? One way we’re helping parents make injury prevention a regular habit is through Operation End Injury, a series of weekly actions designed to make safety seem less overwhelming.

We didn’t know it at the time, but last week’s motivational quote is quite appropriate for Nationwide: “Be brave enough to start a conversation that matters.” We commend Nationwide for taking the criticism and going forward with the ad. With an audience as large as the Super Bowl’s, there was no better time to make a splash and jump-start the conversation. The ad may have been difficult for some to watch, but if the campaign helps even one parent make the world safer for a child, then we believe it was worth it.

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