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Columbus, Ohio

Have you heard the story about…


Why injury? It's this simple: more children die from injuries every year than from the next three leading causes of death combined. Nobody knows this because no one is talking about it. In the U.S., one child dies every hour from an injury that could have been prevented. Around the world, a child dies every 30 seconds as the result of an injury. You don’t need to have a child to know that we can do better.


Have you heard the story about…

End Injury

Are you already more interested than you would have been had I started with a statistic? Chances are that your answer is yes.

Stories have been used throughout history for a wide variety of purposes: to entertain, to teach, to persuade, to motivate. Research suggests that hearing a story increases your attention and helps you remember the details of the story.

Why is this important for injury prevention? Without stories, it’s easy to write off injury as something that won’t happen to you or someone you love. A story gives you a name, a face, a family that has gone through something you can’t imagine, making the importance of safety come alive and be relatable. Through stories, lifeless statistics turn into your neighbor, your friend, your child. Sometimes we get overwhelmed when problems like injury seem too big to fix, but if we hear a story of one person, it can show us that we, too, have the power to make a change for the better.

Our inspiration for the week comes from Rudyard Kipling: “If history were taught in the form of stories, it would never be forgotten.” Mr. Kipling understood the magic that happens in the human brain when someone tells a compelling story: we find a place to connect with the storyteller that shows us something about our own lives. We may forget details such as dates or places, but we don’t forget the underlying common truth.

Every injury story carries the same message: we only get one shot at this precious gift of life, so protect it. Whether your story is about an injury suffered or an injury that was avoided, please share it with us. Either way, it may be just what someone else needs to hear to finally take action.


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