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Columbus, Ohio

On the 5 O'clock News


Why injury? It's this simple: more children die from injuries every year than from the next three leading causes of death combined. Nobody knows this because no one is talking about it. In the U.S., one child dies every hour from an injury that could have been prevented. Around the world, a child dies every 30 seconds as the result of an injury. You don’t need to have a child to know that we can do better.


On the 5 O'clock News

End Injury

Every summer, the injury stories multiply like mosquitoes. First there was the inflatable bouncer that blew away in a gust of wind. Then stories about kids dying from being left in hot cars hit the news. Just last week, two children climbed up the drawers of a dresser, causing it to tip over and crush them. Tomorrow it will be something else: drowning, a fall out of a window, or a car crash.

The sad fact is that these stories represent just a fraction of the injuries and deaths that happen every single day, every single year. It’s understandable that only a few make headlines—otherwise we could fill every newscast with stories about families grieving for children lost to tragedy.

So what makes these stories grab headlines when children are hurt or killed every hour of every day? Well, we can personally identify with some of the stories. Every parent who's gone shopping with children understands the temptation to leave the kids in the car while they run inside. Everyone has seen children climb and explore, and everyone has a large dresser or heavy television. It’s not hard to imagine how our own children could be hurt in these situations.

Or it’s a photo that really drives coverage. Without a picture of that inflatable bouncer flying high in the sky, the story may not have gone viral the way it did. People may not have thought through the dangers of backyard inflatable bouncers before that story, but I bet they will now.

Just because some stories seem “newsworthy” doesn’t mean that the others can’t be just as instructive. As our inspiration for the week says, “Sometimes a person needs a story more than food to stay alive.” Even if it didn’t make the news, take a moment to share your injury story with us—it just might help someone stay alive.


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