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Columbus, Ohio
USA

Blog

Why injury? It's this simple: more children die from injuries every year than from the next three leading causes of death combined. Nobody knows this because no one is talking about it. In the U.S., one child dies every hour from an injury that could have been prevented. Around the world, a child dies every 30 seconds as the result of an injury. You don’t need to have a child to know that we can do better.

 

Reflections

End Injury

It is hard for me to believe that almost exactly a year ago I was on set filming a video that would spark the idea for End Injury.  It was a hot, muggy day in Mississippi, but I was enjoying every second of it. The video had been awarded as part of the Greater Good Giveaway by the STIR advertising agency in Wisconsin. STIR wanted to donate high-quality video production to a deserving group that might not otherwise be able to afford it.

As we were onsite, I watched all these people who were at the top of their respective fields donating their time and effort for a cause they were just learning about. These were people who had worked on major motion pictures. They were throwing around names like Steven Spielberg and Sandra Bullock. I was blown away by the passion they had for their craft but also by their commitment to “get it right.” They wanted the best possible video to promote the cause of preventing child injuries. It rendered me speechless, and those who know me know that doesn’t happen very often.

When I got back home and started thinking about the best way to use and promote this video, I realized we needed to think bigger. The men and women involved had taken this project to a higher level. We wanted this video to reach a wider audience so more people would understand how serious, yet addressable, this issue is.

And the idea for End Injury was born. We wanted to provide a space for real people to share their experiences with child injury and what they are doing to stop these preventable injuries from happening. I’m proud of what we have been able to accomplish in the last year and am excited to see what we will be able to do in the future.

You don’t have to have a child yourself to get involved. The people who created the video worked to end injury by donating their time and effort. We’d love to hear what creative things you are doing to end injury. Share your story, share how injury has affected you or someone you know, and join us in our cause to end injury. 

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