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Columbus, Ohio


Why injury? It's this simple: more children die from injuries every year than from the next three leading causes of death combined. Nobody knows this because no one is talking about it. In the U.S., one child dies every hour from an injury that could have been prevented. Around the world, a child dies every 30 seconds as the result of an injury. You don’t need to have a child to know that we can do better.


Round of Applause: Safety Moms

End Injury



Moms have definitely developed a reputation. Really, how often does Dad say “Don’t tell your mom” when he’s conspiring to do something that’s probably not the best idea? And, if you aren’t sure of the best way to do something, the phrase “Go ask Mom” is certain to come out.

Moms have built-in surveillance systems that track every detail as they walk through a room. That’s why they always seem to know the answer to “Mom – have you seen my basketball shoes?” and “Mom – do you know where my math book is?” Moms also seem to have “Spidey sense” and are always making sure they know where everyone is and what they are up to. Moms definitely know that when kids get quiet, it’s time to investigate before permanent damage is done! Moms, like superheroes, will swoop in to save the day. We’re pretty sure that when someone becomes a mom, she gets a special magic that lets her kisses make boo-boos feel better and her arms feel like there’s no safer place in the world to be.

This weekend we celebrate moms. This is a special Round of Applause to our hero – Safety Mom. Thank you for your tireless dedication to cutting up a child’s food into little pieces, covering the sharp corners on the counters, putting locks on cabinets, and reading all the safety instructions on the directions that Dad probably tossed aside (sorry Dad!). Thank you for listening to that little voice in your head that says, “Go check on the kids.” Thank you moms everywhere – you make our world a safer and happier place.

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