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Columbus, Ohio



Why injury? It's this simple: more children die from injuries every year than from the next three leading causes of death combined. Nobody knows this because no one is talking about it. In the U.S., one child dies every hour from an injury that could have been prevented. Around the world, a child dies every 30 seconds as the result of an injury. You don’t need to have a child to know that we can do better.


Filtering by Tag: consumer products

Sunscreen: They'll Thank Me Later

End Injury

IM Free  5825871567_c358eda18e_o gagilas

IM Free 5825871567_c358eda18e_o gagilas

Sunscreen. A word your children hate, if they’re anything like mine. It takes forever to put on, it’s slimy and sticky, and it keeps my kids inside for a few more minutes while they’re jumping up and down to go outside and play.

I have very fair skin and used to routinely get the type of burns that caused entire sheets of skin to peel off, much to the weird delight of my mom and sister, who liked the challenge of who could pull off the biggest section without tearing it. I didn’t enjoy it so much as I wouldn’t be able to wear certain clothes or take off my t-shirt at the beach until my skin healed.

My kids inherited the same fair skin, so I endure the whining and pleas to skip it just this one time because I know all too well the risks of going without sun protection. When I recently read an article in Time about the ineffectiveness of most sunscreen, I took a look at the bottles I have at home and was surprised to see that the brands I have chosen are on the not-so-good list.

In fact, I had fallen into the SPF trap: I assumed that SPF 100 was twice as good as SPF 50. Turns out that's not so: the US Food and Drug Administration says that SPF values above 50 do not offer any extra protection, so any SPF higher than that isn’t really doing anything. And by suggesting that the SPF values are higher, manufacturers have lead parents to believe that they’re protecting their children’s skin for a longer period of time. They won’t reapply sunscreen as often, setting kids up for sunburn.

Well, I’ve tossed those bottles and followed the recommendations for new ones. And even though the sprays are easier, I'm sticking with the lotions to give maximum protection to my kids. They may hate me for those few extra minutes, but they'll thank me later.

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