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Columbus, Ohio



Why injury? It's this simple: more children die from injuries every year than from the next three leading causes of death combined. Nobody knows this because no one is talking about it. In the U.S., one child dies every hour from an injury that could have been prevented. Around the world, a child dies every 30 seconds as the result of an injury. You don’t need to have a child to know that we can do better.


Filtering by Tag: walking

Teen Pedestrian Safety: Crossing the Street

End Injury


Is Your Teen Crossing the Street Safely?

Driving, dating, too much screen time: these are common talking points in households with older children and teenagers. But pedestrian safety? Isn’t that something everyone learned in kindergarten?

The belief that some safety skills are mastered in elementary school could be why pre-teens and teenagers say they hear less about safety from their parents than when they were younger. Parents might assume that their older children know how to use sidewalks and roadways safely, but research is showing a spike in pedestrian injuries in the past few years. Teens interact with traffic differently than young children, meaning they need a different set of reminders to be safe.

Data from the National Highway Transportation Safety Administration shows that teen pedestrians are more likely than younger children to be injured or killed by a vehicle, but many teens don’t realize that they ARE at risk—about five teens a week are killed and hundreds more are injured. Make a point to talk to your teens and older children about walking safely. Here are some tips to start the conversation.

Be engaged: When you are getting ready to cross the street, pause music and stop talking or texting. Look up and pay attention to what is going on around you.

Follow the rules: Follow traffic signals and cross streets only at intersections, not mid-street. When you follow the rules, drivers know what you are going to do.

Wait and see: Try to make eye contact with drivers and wait until you know what drivers are planning to do before you step into the street. Do not assume that drivers will drive safety or are paying attention.

Prevent Child Injury is a national group of organizations and individuals, including researchers, health professionals, educators, and child advocates, working together to prevent injuries to children and adolescents in the U.S. Prevent Child Injury promotes coordinated communication to the public about prevention of child injury, which is the leading cause of death of our nation’s youth.  To become a member of Prevent Child Injury or for more information and resources on this and other injury topics, please visit

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Conversation Starter: Distracted Walking

End Injury


We’ve decided to launch a new blog series: Conversation Starters. These posts are intended to raise issues rather than provide answers. We’ll share topics that we’re discussing around our dinner tables, in the car, and out with friends (and provide a few links if you want more information). You and your family can decide what’s right for you, but start the conversation.

Conversation Starter: Distracted Walking

Why: The new school year has started in our part of the country, and a member of our group commented that she’s seen a lot of kids who don’t bother to look up from their devices when they are crossing the street, much less check both ways. When she saw her very own 15-year-old son do the same thing (something she never thought she’d see), she made a point to talk to him and her 11-year-old daughter about distracted walking.

What: The term “distracted walking” is used to describe anything that can take your attention away from walking, like wearing headphones, texting, talking on the phone, or reading (rare but true--one of us did that as a kid). With more kids carrying cell phones and other electronics, the number of injuries and deaths—especially for teenagers—has gone up too.

Start the conversation with your kids about paying attention while walking. Do they do any of the things on the list? Do any of their friends? How loud is the music they're listening to? How often do they look up while they are walking?

Share stories like the one in this video. Your kids might not want to hear it and they might complain, but let them know you love them and want them to be safe. They may act annoyed at the time, but they will hear you and will think about what you said the next time they are out walking. It's worth having the conversation. 

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